Master Techniques for
Powerful Writing 8am-5pm, September 30, Mountain View, $495 To register phone
650 323-6509 or send email to register@chalkinstitute.org indicating
preferred payment method: Purchase Order, Check or PayPal. If PayPal is
selected, you can pay with any credit card and do not need a PayPal
account. Please include your full name and telephone number.
"People unable to express themselves clearly in writing
limit their opportunities for professional, salaried employment." Bob
Kerrey, Former Senator, Chair of the
National Commission on Writing and President
of New School University in New York
How much time do you
lose when you are writing an email and can’t seem to get to the point?
How much business have you lost because your competition’s promotional
writing might be a little better? How would you like to be able to use
your ability to write as a powerful way for you to get what you want in
your career and for your business?
Who Should Attend?
o
Marketing and
service/support executives, managers, supervisors, and fast-track
engineers
o
IT professionals
and webmasters who find that writing is a significant part of their jobs
o
Any business
professional interested in using writing as a competitive edge
Goals In this workshop, you will learn how to:
o
Use powerful
visualization techniques to plan your writing
o
Design your writing
to meet the needs of multiple audiences and purposes
o
Schedule your
writing to optimize its effectiveness and precision
o
Cluster,
brainstorm, and freewrite to identify more quickly what you have to say
on any subject
o
Tame your inner editor so that you can
write more fluidly when you create your draft -- but welcome him or her
back when you need help!
o
Recycle your
writing for greater effectiveness and efficiency
In addition, we will
review the most common mistakes in style and grammar and the most
effective way to use grammar check capabilities in word processing
programs.
Take-with-you Tools At the end of this workshop, participants will receive
train-the-trainer guides so that they can share the techniques that
they’ve learned in this workshop with others in their workplaces. Each
participant will also be given a coupon good for a one-hour follow-up
consultation with the instructor.
About
Marie Highby Marie Highby is an entrepreneur, writer, and coach.
Currently, Vice President of Strategy for FieldDay Solutions, Marie is
also a co-founder of 2MULES™, a political coaching and consulting
organization, and an acquisitions editor for the Happy About book
series. Earning her stripes as a writing instructor, Marie taught
business communications and technical writing at San Jose State
University from 1987 through 2005 and was in charge of SJSU Professional
Development’s Technical Writing and Communication Program. In addition
to Master Techniques for Powerful Writing, Marie will be
leading the PMBA—Preview of an MBA workshop series this Fall.
Marie’s degrees include an MA in English from Duke University and an MBA
from the Darden School of the University of Virginia
along with a certificate in coaching from the Institute of Transpersonal
Psychology.
FOR FURTHER INFORMATION, CALL
650.906.0059 OR EMAIL MARIE@HIGHBY.COM
