Weekend Bootcamp based on The Portable MBA from the prestigious Darden School of Business at the University of Virginia. Fri Feb 23 6pm-10pm; Sat Feb 24 8am-8pm, Sun Feb 25 1pm-5pm. Palo Alto.
$100 plus the cost of food and drinks in inexpensive cafes. Those who complete the program will receive a Chalk Institute Certificate and a $40 refund bringing the cost down to $3/hour. Participants must also purchase the fourth edition of the book for $20-$30; the book is available in stores and on the web. For participants who would like a one-year personalized Chalk Institute Student Photo ID that provides discounts on travel, software and other products, there is an additional $25 fee.
The program was developed by Jacky Hood and she will teach this bootcamp. Her bio is available at www.bigtent.info.
Write to Cheryl Sims, Chalk Registrar, (cts at chalkinstitute.org) a brief one-paragraph summary of your career, education, and objectives. A strong desire to participate is the main criterion for acceptance into the program. Apply only if you can attend for the entire 20 hours.
Session One
Self-introductions and workshop planning
What is business? The New Competition; The Intelligent Enterprise; Understanding Business Ecosystems; The Internet; Implications
Session Two
The Future - The Millennium Problem; Elements of Developing Scenarios; Macrotrends
Session Three
Managing People - A Brief Tour Through Business History; The Role of Individuals and Relationships; Groups and Teams; The Organizational Level; Human Resources Management Systems; Some Practical Principles
Session Four
Business Ethics - What Constitutes an Ethical Issue? The Tools of Moral Reasoning; A Method for Understanding Capitalism in Ethical Terms; Ethical Challenges in Business
Session Five
Economics: Microeconomics; Macroeconomics; Balance of Payments; Productivity and the New Economy
Session Six
Marketing Management: Leveraging Customer Value - The Marketing Concept, Marketing Strategy's Role in Corporate Strategy, The Importance of Customer Selection, Marketing Activity Pervading the Organization, Managing Customer Relationships and the Internet; Customer Value Creation and the Role of Employees
Session Seven
Operations Management: Implementing and Enabling Strategy: What is an Operations Manager? Measures of Process Improvement: What is Improvement? Achieving Process Improvement: Principles of Operations Management; Operations Strategy is the Selecting and Building of Capabilities
Session Eight
Entrepreneurship: Creating Something New and Enduring with Very Limited Resources - What is an Entrepreneurial Opportunity and Where Does it Come From? Individuals and Macroforces and Trends: The Nexus of Opportunity and the Individual; Problems in Pursuing an Opportunity with Limited Resources
Session Nine
Start Project 1: Business Plan for a Robotics Startup
Session Ten
Present Project 1: Business Plan for a Robotics Startup
Session Eleven
Accounting - Double-Entry Bookkeeping Captures the Systemic Nature of the Firm; The Truth About Accounting: It Precisely Gives and Approximate View; How to Read an Annual Report; Assessing the Financial Health of a Firm; Assessing Performance against a Plan: Managerial Accounting
Session Twelve
Finance - Principle 1. Think like an Investor; Principle 2. Invest When the Intrinsic Value of an Asset Equals or Exceeds the Outlay; Principle 3. Sell Securities (Raise Funds) When the Cash Received Equals or Exceeds the Value of Securities Sold; Principle 4. Ignore Options at Your Own Peril: They are Pervasive, Tricky to Value, and Can Strongly Influence a Decision
Session Thirteen
Strategy - What is Strategy? Industry Analysis; Positioning; Competitor Analysis; Current Strategy Assesment; Options Generation; Development of Capabilities; Choose or Improve Strategy; Commitment or Flexibility
Session Fourteen
Strart Project 2: Turnaround Plan for a Furniture Factory
Session Fifteen
Present Project 2: Turnaround Plan for a Furniture Factory
Session Sixteen
Leading from the Middle: A New Leadership Paradigm: Fundamental Shifts; Partial Solutions; Reinventing the Practice of Management
Session Seventeen
Strategic Alliances - What is a Strategy Alliance? The Rationale for Alliances; Core Dimensions of Alliances; A Life Cycle Approach to Strategic Alliances; The Alliance Manager; Interimistic Alliances; Alliance Performance and Balanced Scorecards
Session Eighteen
International Business - Motives for International Investment; Sources of Divergence; Political and Operating Risk; Foreign Exchange Rates; Organizing the Multinational Firm
Session Nineteen
Start Project 3: International Consortium
Session Twenty
Present Project 3: International Consortium
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